Crownpoint, New Mexico is located in the Gallup Metro Area, in McKinley County. Crownpoint benefits from the McKinley County fast-growing population. As a result, Crownpoint’s initiative to foster continual growth serves as a catalyst for economic and community development. Its primary focus is to increase business opportunities for local entrepreneurs, thus "merging commerce with small business opportunity."

The Crownpoint Shopping Center consists of 43,838 square feet of commercial space. The Bashas’ Grocery Store provides a full- scale deli, bakery and basic goods and services to the small community.